BKT has always wanted to be close to its customers' passion for sports, and this prestigious Rugby World Cup is the perfect representation of shared values.
BKT's association with Rugby World Cup France 2023 is an obvious match with both organisations having a close link to the land, on the rugby pitch as well as in the agricultural fields, and shared values of teamwork, respect and performance.
Sensitive to the responsible approach of France 2023’s organisation, BKT is particularly proud to take part in an event that aims to set new standards in social and environmental sustainability for a rugby tournament, with a strong presence within French regions.
Corporate social responsibility has always had a profound influence on BKT's decisions, putting people and their wellbeing at their core, while respecting suitable work standards, and aiming to reduce waste and pollution. This has been achieved through structures which are autonomous in terms of energy and with a reduced environmental impact, in order to guarantee a better quality of life.
BKT is therefore particularly pleased to be working hand in hand with the France 2023 Organising Committee and all the stakeholders to help organise the best possible event.
Claude ATCHER, France 2023 CEO, said: “We are very proud that a major Indian company has decided to join Rugby World Cup 2023. It illustrates once again the attractivity of our event on the global stage. We share with BKT the same -philosophy, and a common ambition: to spread the values of sport across the world, all while promoting local agriculture, diversity of our regions and know-how of our rural communities where rugby finds its grassroots. We will grow together with BKT this Rugby World Cup!”
Lucia SALMASO, CEO at BKT Europe, said: “A sportsperson has some outstanding qualities: persistence and tenacity, fair play, respect, teamwork, self-confidence, and the awareness of one’s limits. BKT loves sport because of these beautiful values that can be found in its corporate philosophy too. This passion is the driving force making people unite, share, support, and care about each other. There’s nothing more exciting than fans’ passion. Among these supporters there are a lot of our customers, and we want to celebrate their passion for sport together with them and all true sportspeople!”
ABOUT RUGBY WORLD CUP FRANCE 2023
Rugby World Cup 2023 will take place in France from 8 September-28 October with matches played in nine venues across 10 host cities. The tournament will be the 10th men’s Rugby World Cup and the second to be hosted by France after a memorable event in 2007.
RWC 2023 will take place in a year when the sport celebrates 200 years since Rugby School pupil William Webb Ellis was credited with inventing the game of rugby football by showing “a fine disregard for the rules” in catching the ball and running with it in 1823.
RWC 2023 will set new standards in social responsibility, inclusion and sustainability for a major rugby event, targeting four key pillars for the tournament’s legacy: acting for sustainability and circular economy, supporting education, training and employment, respecting and protecting the environment and promoting inclusivity by being a champion for gender equality.
The showpiece event in men’s 15s, Rugby World Cup 2023 will feature 20 teams – 12 of whom qualified directly by finishing in the top three in their pool at Japan 2019 and eight from a global qualification process – with 48 matches played across 51 days.
Balkrishna Industries Ltd. (BKT) is a tire manufacturer based in India. The BKT Group offers a wide range of cutting-edge Off-Highway tires, specially designed for agricultural, industrial, earthmoving, mining, ATV and gardening vehicles. BKT's innovative solutions, created to meet the requirements of any type of user, include more than 2,700 different products that are sold in more than 160 countries around the world. Visit https://www.bkt-tires.com/fr
© Photo Pauline Gaudin/Havas SE