Global Partners
Global Partners
label.rwc7s2022.logo-alt-text label.rwc7s2022.logo-alt-text label.rwc7s2022.logo-alt-text
Listen Live
  • Get Tickets
  • Teams & Qualifying
  • Video
  • News
  • Get Tickets
  • Teams & Qualifying
  • Video
  • News
  • Venue
  • Newsletter
  • FAQ Tickets
  • About RWC Sevens
  • Media
  • Contact Us
World Rugby
Website language
English
  • English
  • Français
  • Español
  • 日本語
Website language
English
  • English
  • Français
  • Español
  • 日本語
  • About RWC Sevens
  • Media
  • Contact Us
Latest News
Rugby World Cup Sevens San Francisco 2018 - Day Three
1 min read

Rugby World Cup Sevens 2022

Island Tribe to keep fans protected as the sun shines on Rugby World Cup Sevens 2022

Island Tribe has been appointed as an Official Supplier of Rugby World Cup Sevens 2022 in Cape Town, as momentum continues towards the biggest showcase of the sevens game on the planet.

Rugby World Cup Sevens 2022

Thu 23 June, 2022
1 min read
World Rugby logo - one to use for generic releases
1 min read

RWC Sevens 2022

Match officials selected for Rugby World Cup Sevens 2022 in South Africa

World Rugby has announced the selection of match officials for Rugby World Cup Sevens 2022, which takes place in Cape Town, South Africa, from 9-11 September.

RWC Sevens 2022

Fri 10 June, 2022
1 min read
HSBC France Sevens 2022 Women's
3 min read

RWC Sevens 2022

Rugby World Cup Sevens 2022: 100 days to go

As the countdown to RWC Sevens 2022 heads into the final 100 days, we give you the lowdown on the showpiece tournament to get you excited for kick-off in Cape Town.

RWC Sevens 2022

Wed 1 June, 2022
3 min read
Andy Vilk, head coach of Italy men's sevens
4 min read

RWC Sevens 2022 qualifying

Italy men’s sevens team seeks return to the big stage

The European men's qualification tournament for Rugby World Cup Sevens 2022 is on the horizon with the prize of four tickets to Cape Town, South Africa at stake in July.

RWC Sevens 2022 qualifying

Thu 19 May, 2022
4 min read
HSBC Canada Women's Sevens 2022
4 min read

HSBC World Rugby Sevens Series

Black Ferns Sevens renew riveting rivalry with Australia on HSBC World Rugby Sevens Series

Australia wrapped up the 2022 Series title in Langford, but the Black Ferns Sevens left Canada with plenty to celebrate as they begin a busy period.

HSBC World Rugby Sevens Series

Tue 3 May, 2022
4 min read
2018 Highlights
Rugby World Cup Sevens 2018
08:29 mins

Highlights: New Zealand win big in San Francisco

New Zealand retained their Rugby World Cup Sevens title in San Francisco
Mon 23 July, 2018
08:29 mins
Rugby World Cup Sevens 2018
07:03 mins

Highlights: New Zealand women's win Rugby World Cup Sevens

Check out all the top action as New Zealand win The Rugby World Cup Sevens in San Francisco
Sun 22 July, 2018
07:03 mins
Rugby World Cup Sevens San Francisco 2018 - Day Two
06:30 mins

HIGHLIGHTS: Men's semi-finals confirmed after thrilling day two

Men's semi-finals confirmed after thrilling day two of action at Rugby World Cup Sevens 2018 #RWC7s
Sun 22 July, 2018
06:30 mins
Rugby World Cup Sevens San Francisco 2018 - Day One
06:51 mins

Highlights: Men's quarter-finals decided

Men's quarter-finals of Rugby World Cup Sevens decided after incredible first day at AT&T Park
Sat 21 July, 2018
06:51 mins
Rugby World Cup Sevens 2018
06:26 mins

Highlights: Women's semi-finals confirmed at Rugby World Cup Sevens

Championship semi-finals confirmed after thrilling day one of action
Sat 21 July, 2018
06:26 mins
Regional Focus: South America
Monday 31 May, 2021
2 min read

Brazil women launch rebrand ahead of Tokyo Olympics

As the Brazilian Yaras continue their preparation for the Olympic Games in Chula Vista, USA, they are introducing a new and distinctive brand.
  • label.share.via_facebook_messenger
  • label.share.via_whatsapp
  • label.share.via_facebook
  • label.share.via_twitter
  • label.share.via_copy
    URL Copied

Brazil's Yaras have grown to become the top South American women's rugby team over the past 20 years, winning every regional championship they’ve competed in. While their nickname was coined in 2013, the year after Os Tupis became the new name of the Brazilian men’s team, both teams wore the same branding – until now. Under the leadership of former and current players, a new brand has been developed for the women’s team.

The name Yara comes from the local Tupí-Guaraní mythology. The daughter of Pajé, she was a fearsome warrior who to avoid being killed hid in the rivers. This meant she was known as the “Lady of the Waters”.

The nickname Yaras signifies the courage and collective strength of women’s rugby in Brazil, and connects the side with the country’s roots.

Our Women’s 7s team have created this manifest to launch their new brand #Yaras A movement started by the players! watch the video with subtitles @WorldRugby7s @WorldRugby @ScrumQueens @Womens6Nations pic.twitter.com/eUz8sM6OuY

— Brasil Rugby (@brasilrugby) May 28, 2021

All of this was taken into consideration at the time of the rebranding: “The essence of being a Yara is being conscious of the fact that we need each other to go through our challenges and dream of more success,” said experienced player Izzy Cerullo (main photo), who is heading to her second Olympic Games.

“This is very important for this group of women that has forged its own identity in a sport that is considered, essentially, a men’s sport.”

Her former team-mate Juliana “Juka” Esteves, an international between 2010 and the Rio 2016 Games, added: “This connection with our internal and external nature we learn from our original tribes is a strong message for those who play rugby and know that they need to believe in every move, in every opportunity.”

The new logo was created by Liam Piacente, also a rugby player. The artist underwent two months of investigation with current and former players to create the expression that best fits the Yaras, and ensures there is no opposition between the nation's men and women.

Chula Vista

The Yaras will wear their new uniforms in Chula Vista, USA Sevens' home, in a preparation tournament with the local team ahead of the Olympic Games. This will give both qualified teams an opportunity to see where they are ahead of Tokyo.

“This trip is a very important opportunity for our squad. Our last tournament was at the start of April (in Dubai). We didn’t have many opportunities to play because of the pandemic. USA will be a very difficult opponent; they are the challenge we need right now,” said head coach Will Broderick.

Team captain Raquel Kochhann acknowledged that the warm-up tournament will come as a great opportunity to identify any adjustments that need to be made.

“Unfortunately, the South American Sevens couldn’t be played. This trip gives us the opportunity we needed to check our evolution against the opposition.

“USA is a big, strong team. They will help us know where we are at the moment, and what we need to work on to be better prepared for the Olympic Games,” she said.

The mini-tournament will be played with two USA teams from 31 May to 2 June.

Photo credit: FotoJump

Read more: Mexico's sevens Serpents ready to grow in Monaco Olympic Repechage >>

 

SIGN UP TO OUR NEWSLETTER BELOW FOR MORE ON WORLD RUGBY SEVENS

Trending News Show all
RWC 1995: trophy presentation
2 min read

RWC Sevens 2022

Francois Pienaar can’t wait for Rugby World Cup Sevens in Cape Town

The former Springbok captain, who lifted the Webb Ellis Cup with South Africa at RWC 1995, is looking forward to welcoming the world's best sevens players to Cape Town in September.

RWC Sevens 2022

Fri 24 June, 2022
2 min read
Tokyo 2020 Olympic Games
2 min read

Olympic Games

Olympic Day: Countdown to Paris 2024 already under way

On the day that the world gets moving, World Rugby looks at the qualification pathway for the men’s and women’s sevens tournaments at the next Olympic Games.

Olympic Games

Thu 23 June, 2022
2 min read
Rugby World Cup Sevens San Francisco 2018 - Day Three
1 min read

Rugby World Cup Sevens 2022

Island Tribe to keep fans protected as the sun shines on Rugby World Cup Sevens 2022

Island Tribe has been appointed as an Official Supplier of Rugby World Cup Sevens 2022 in Cape Town, as momentum continues towards the biggest showcase of the sevens game on the planet.

Rugby World Cup Sevens 2022

Thu 23 June, 2022
1 min read
HSBC Rugby Sevens Hong Kong - Day 3
4 min read

HSBC World Rugby Sevens Series

Seven magnificent moments from the Cathay Pacific/HSBC Hong Kong Sevens

Whet your appetite as the HSBC World Rugby Sevens Series prepares to return to Hong Kong for the first time in more than three years this November.

HSBC World Rugby Sevens Series

Wed 22 June, 2022
4 min read
2022 - Brazil win Sudamérica Rugby 7s
2 min read

REGIONAL FOCUS: SOUTH AMERICA

As Yaras continue to dominate in South America

In winning their 20th consecutive Sudamérica Rugby Sevens tournament, Brazil continues to top the regional tables.

REGIONAL FOCUS: SOUTH AMERICA

Thu 16 June, 2022
2 min read
Australia v Fiji 2021 PacificAus Sports Oceania Sevens
2 min read

Oceania Rugby

Oceania Rugby seeks to provide “best preparation possible” for showpiece tournaments through regional competitions

Two regional tournaments will take place in Auckland in June and July to help teams prepare for Rugby World Cup Sevens 2022, the Commonwealth Games 2022 and Rugby World Cup 2021.

Oceania Rugby

Thu 9 June, 2022
2 min read
Rob Vickerman Karl Tenana
3 min read

HSBC World Rugby Sevens Series

Rob Vickerman: Olympic qualification means “every second counts” in new World Series format

The HSBC World Rugby Sevens Series commentator is already relishing what 2023 has to offer after a new blockbuster schedule was revealed on Tuesday, 31 May.

HSBC World Rugby Sevens Series

Thu 2 June, 2022
3 min read
HSBC France Sevens 2022 Women's
3 min read

RWC Sevens 2022

Rugby World Cup Sevens 2022: 100 days to go

As the countdown to RWC Sevens 2022 heads into the final 100 days, we give you the lowdown on the showpiece tournament to get you excited for kick-off in Cape Town.

RWC Sevens 2022

Wed 1 June, 2022
3 min read
16x9 Graphic
5 min read

Rugby Sevens

Olympic qualification at stake as bumper HSBC World Rugby Sevens Series 2023 schedule announced

A blockbuster schedule for the HSBC World Rugby Sevens Series 2023 has been announced today with a full roster of teams and hosts as the dynamic, high octane Olympic sport continues to grow, evolve and engage new fans around the globe

Rugby Sevens

Tue 31 May, 2022
5 min read
HSBC London Sevens 2022
2 min read

HSBC Sevens Series

“I couldn’t be prouder” – Nick Malouf on Australia’s historic win in HSBC London Sevens

One of the most exciting men’s HSBC World Rugby Sevens Series title races in recent memory will go right down to the wire when the competition concludes in Los Angeles at the end of August.

HSBC Sevens Series

Mon 30 May, 2022
2 min read
Global Partners
label.rwc7s2022.logo-alt-text
  • Rugby World Cup Limited © 2007 - 2022. All Rights Reserved.
  • Terms & Conditions
  • Cookies Policy
  • Privacy Policy
  • Contact Rugby World Cup Sevens
  • World Rugby Media Zone
Website language
English
  • English
  • Français
  • Español
  • 日本語