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Latest News
Rugby World Cup Sevens San Francisco 2018 - Day Two
1 min read

Rugby World Cup Sevens 2022

Fast rugby meets fast 5G as rain sponsors Rugby World Cup Sevens 2022

World Rugby welcomes rain as an Official Sponsor of Rugby World Cup Sevens 2022 in Cape Town.

Rugby World Cup Sevens 2022

Fri 1 July, 2022
1 min read
Rugby World Cup Sevens San Francisco 2018 - Day Three
1 min read

Rugby World Cup Sevens 2022

Island Tribe to keep fans protected as the sun shines on Rugby World Cup Sevens 2022

Island Tribe has been appointed as an Official Supplier of Rugby World Cup Sevens 2022 in Cape Town, as momentum continues towards the biggest showcase of the sevens game on the planet.

Rugby World Cup Sevens 2022

Thu 23 June, 2022
1 min read
World Rugby logo - one to use for generic releases
1 min read

RWC Sevens 2022

Match officials selected for Rugby World Cup Sevens 2022 in South Africa

World Rugby has announced the selection of match officials for Rugby World Cup Sevens 2022, which takes place in Cape Town, South Africa, from 9-11 September.

RWC Sevens 2022

Fri 10 June, 2022
1 min read
HSBC France Sevens 2022 Women's
3 min read

RWC Sevens 2022

Rugby World Cup Sevens 2022: 100 days to go

As the countdown to RWC Sevens 2022 heads into the final 100 days, we give you the lowdown on the showpiece tournament to get you excited for kick-off in Cape Town.

RWC Sevens 2022

Wed 1 June, 2022
3 min read
Andy Vilk, head coach of Italy men's sevens
4 min read

RWC Sevens 2022 qualifying

Italy men’s sevens team seeks return to the big stage

The European men's qualification tournament for Rugby World Cup Sevens 2022 is on the horizon with the prize of four tickets to Cape Town, South Africa at stake in July.

RWC Sevens 2022 qualifying

Thu 19 May, 2022
4 min read
2018 Highlights
Rugby World Cup Sevens 2018
08:29 mins

Highlights: New Zealand win big in San Francisco

New Zealand retained their Rugby World Cup Sevens title in San Francisco
Mon 23 July, 2018
08:29 mins
Rugby World Cup Sevens 2018
07:03 mins

Highlights: New Zealand women's win Rugby World Cup Sevens

Check out all the top action as New Zealand win The Rugby World Cup Sevens in San Francisco
Sun 22 July, 2018
07:03 mins
Rugby World Cup Sevens San Francisco 2018 - Day Two
06:30 mins

HIGHLIGHTS: Men's semi-finals confirmed after thrilling day two

Men's semi-finals confirmed after thrilling day two of action at Rugby World Cup Sevens 2018 #RWC7s
Sun 22 July, 2018
06:30 mins
Rugby World Cup Sevens San Francisco 2018 - Day One
06:51 mins

Highlights: Men's quarter-finals decided

Men's quarter-finals of Rugby World Cup Sevens decided after incredible first day at AT&T Park
Sat 21 July, 2018
06:51 mins
Rugby World Cup Sevens 2018
06:26 mins

Highlights: Women's semi-finals confirmed at Rugby World Cup Sevens

Championship semi-finals confirmed after thrilling day one of action
Sat 21 July, 2018
06:26 mins
RWC 2023
Wednesday 28 April, 2021
4 min read

Asahi Breweries joins Rugby World Cup 2023 as Worldwide Partner

World Rugby has announced details of a new commercial partnership that will see Asahi Group join the family of Worldwide Partners for Rugby World Cup 2023 in France.
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Under the deal, Asahi Super Dry will become the Official Beer for the tournament, which kicks off on 8 September and will be played across nine world-class venues the length and breadth of the host nation.

The announcement that a Japanese brand is joining the Rugby World Cup 2023 commercial family follows a record-breaking Rugby World Cup 2019 in Japan, which surpassed all initial commercial revenue projections, largely influenced by strong interest from Japanese and wider Asian brands in the major event. The deal reflects rugby’s increasing global presence and impact and Asahi’s ambition to penetrate new markets.

Launched in the same year as the inaugural Rugby World Cup in New Zealand in 1987, Asahi Super Dry also shares rugby’s core values of passion and solidarity and will look to capture worldwide fans’ imagination as they will contribute to the tournament’s success.

World Rugby Chairman Sir Bill Beaumont said: “We are delighted to be welcoming Asahi Group to the family of Worldwide Partners for Rugby World Cup 2023. Their appointment not only reflects the prestige and truly international appeal of our event, but of the power of a growing and global sport to reach and engage new audiences. We look forward to working closely with them to deliver what promises to be a very successful and special Rugby World Cup.”

World Rugby Chief Executive Alan Gilpin added: “Asahi is a Japanese brand with big global ambitions and in many ways this deal reflects the glowing legacy of the 2019 tournament, which has driven huge interest from Japanese and wider Asia brands in Rugby World Cup, having witnessed how successful it can be in bringing a host nation together, attracting fans from around the world and creating new business partnerships.”

Asahi Breweries, Ltd. President Shiozawa said: “It is a great honour to be the first Asian company to be involved with Rugby World Cup 2023 in France, rugby's most prestigious tournament, as a Worldwide Partner. Asahi Super Dry was born in 1987 when the first Rugby World Cup was held. We sympathise with rugby’s passion and core values, which involve facing any difficulties, respecting each other, and moving forward together. These values are also shared with Asahi Super Dry, which will carry the ambition to cheer for all teams, act positively and work hard together to unite the entire world. Asahi Breweries, Ltd. will look to share the excitement and unforgettable moments with everyone around the world, contributing to the tournament’s success. I’m convinced that the world can be united through this partnership.”

Asahi Europe & International Chief Marketing Officer, Grant McKenzie added: “Rugby World Cup 2023 and Asahi Super Dry share a declared passion for creating memorable and moving occasions. Through this partnership, Japan’s leading beer, Asahi Super Dry, will be delivered to a truly global audience in over 200 territories. We look forward to sharing the unique taste of modern Japan with rugby fans around the world.”

Rugby World Cup France 2023 is capturing the imagination of fans around the world, with the initial inventory of available Follow my Team and City packs selling out in record time. With more tickets due to go on sale in the Autumn 2021, France 2023 is set to be the major attraction in the sporting calendar that year, bringing the rugby family together for a celebration of the 200 years of the sport.

With World Rugby recently announcing its roadmap for the next decade, the international federation is experiencing record levels of interest for commercial partnerships across its properties. The full Worldwide Partner inventory for France 2023 is on track to be completed before the event marks two years to go with Asahi Group the third partner to be confirmed, joining Societe Generale and Mastercard at the top-tier level.

For ticketing information, please visit https://tickets.rugbyworldcup.com

ABOUT ASAHI GROUP

Asahi Group (Asahi Group Holdings, Ltd.) is a global beverage and food company based in Japan. Asahi Group, which was established in 1889, has steadily evolved over the past 10 years by extending its business foundation across the globe with its full-scale entry into Oceania, Southeast Asia, and Europe. Going forward, Asahi Group will continue to pursue its evolution by leveraging the Asahi Group Philosophy (AGP), established in 2018, as the driving force for realising its vision to “be a value creator globally and locally, growing with high-value-added brands.”. Asahi Breweries is Japan's leading company which manufactures, markets and distributes alcohol brands in Japan. Asahi Europe & International formulates business strategies and managing premium brands’ business in the whole global market. 

ABOUT RUGBY WORLD CUP FRANCE 2023

Rugby World Cup 2023 will take place in France from 8 September-28 October with matches played in nine venues across 10 host cities. The tournament will be the 10th men’s Rugby World Cup and the second to be hosted by France after a memorable event in 2007.

RWC 2023 will take place in a year when the sport celebrates 200 years since Rugby School pupil William Webb Ellis was credited with inventing the game of rugby football by showing “a fine disregard for the rules” in catching the ball and running with it in 1823.

RWC 2023 will set new standards in social responsibility, inclusion and sustainability for a major rugby event, targeting five key pillars for the tournament’s legacy: acting for sustainability and circular economy, supporting education, training and employment, respecting and protecting the environment, promoting inclusivity and being a champion for gender equality.

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The former Springbok captain, who lifted the Webb Ellis Cup with South Africa at RWC 1995, is looking forward to welcoming the world's best sevens players to Cape Town in September.

RWC Sevens 2022

Fri 24 June, 2022
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Olympic Games

Olympic Day: Countdown to Paris 2024 already under way

On the day that the world gets moving, World Rugby looks at the qualification pathway for the men’s and women’s sevens tournaments at the next Olympic Games.

Olympic Games

Thu 23 June, 2022
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Rugby World Cup Sevens San Francisco 2018 - Day Three
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Rugby World Cup Sevens 2022

Island Tribe to keep fans protected as the sun shines on Rugby World Cup Sevens 2022

Island Tribe has been appointed as an Official Supplier of Rugby World Cup Sevens 2022 in Cape Town, as momentum continues towards the biggest showcase of the sevens game on the planet.

Rugby World Cup Sevens 2022

Thu 23 June, 2022
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HSBC Rugby Sevens Hong Kong - Day 3
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HSBC World Rugby Sevens Series

Seven magnificent moments from the Cathay Pacific/HSBC Hong Kong Sevens

Whet your appetite as the HSBC World Rugby Sevens Series prepares to return to Hong Kong for the first time in more than three years this November.

HSBC World Rugby Sevens Series

Wed 22 June, 2022
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2022 - Brazil win Sudamérica Rugby 7s
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REGIONAL FOCUS: SOUTH AMERICA

As Yaras continue to dominate in South America

In winning their 20th consecutive Sudamérica Rugby Sevens tournament, Brazil continues to top the regional tables.

REGIONAL FOCUS: SOUTH AMERICA

Thu 16 June, 2022
2 min read
Australia v Fiji 2021 PacificAus Sports Oceania Sevens
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Oceania Rugby

Oceania Rugby seeks to provide “best preparation possible” for showpiece tournaments through regional competitions

Two regional tournaments will take place in Auckland in June and July to help teams prepare for Rugby World Cup Sevens 2022, the Commonwealth Games 2022 and Rugby World Cup 2021.

Oceania Rugby

Thu 9 June, 2022
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HSBC World Rugby Sevens Series

Rob Vickerman: Olympic qualification means “every second counts” in new World Series format

The HSBC World Rugby Sevens Series commentator is already relishing what 2023 has to offer after a new blockbuster schedule was revealed on Tuesday, 31 May.

HSBC World Rugby Sevens Series

Thu 2 June, 2022
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HSBC France Sevens 2022 Women's
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RWC Sevens 2022

Rugby World Cup Sevens 2022: 100 days to go

As the countdown to RWC Sevens 2022 heads into the final 100 days, we give you the lowdown on the showpiece tournament to get you excited for kick-off in Cape Town.

RWC Sevens 2022

Wed 1 June, 2022
3 min read
Global Partners
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