With 50 days to go until Rugby World Cup Sevens 2018, World Rugby and World Rugby Sevens Series title partner HSBC today announced a new partnership which sees HSBC become the Official Banking Partner of the tournament taking place in San Francisco on 20-22 July, 2018.
The global partnership will see HSBC continue to support the growth of rugby sevens in North America, including the commissioning of a new documentary following the USA Sevens team titled ‘The Pioneers’. Rugby is growing rapidly throughout America and has been identified by World Rugby and HSBC as an important growth market for the game. Rugby has captured the imagination of sports fans across the US with recent Nielsen Research, conducted on behalf of World Rugby, finding the USA has the largest proportion of rugby fans globally with 33 million.
As the Official Banking Partner, HSBC branding will be present at the iconic San Francisco Giants Baseball Stadium AT&T Park, set to host three days of incredible rugby sevens action as 40 teams across both the men’s and women’s competitions battle it out for World Cup glory.
As a long-term supporter of rugby sevens, HSBC is committed to working alongside World Rugby to achieve their shared goal of growing the sport and its audience. HSBC has been instrumental in supporting the development of the sevens series which has continued to grow and expand its fanbase significantly.
Through its sponsorship of Rugby World Cup Sevens 2018, HSBC is committed to ensuring the tournament acts as a platform for growth in North America.
A key component of maximising this opportunity is introducing new audiences to the sport through the unique individuals and stories found in rugby sevens. HSBC has commissioned ‘The Pioneers’, an exclusive ‘access-all-areas’ documentary tracking the highs, the lows and personal stories behind the USA team. The ambition of the film is to attract new fans of the sport and the team in North America, setting the sport up for long-term success.
Group General Manager and Group Head of Marketing, HSBC, Leanne Cutts said: “HSBC believes that we can only fulfil our true potential by working in partnership. Our rugby sevens partnership is built upon a joint commitment to grow the game and take it to new markets all over the world. A crucial challenge for the sport is to crack the lucrative but competitive US market. That’s why we’re excited to be the Official Banking Partner of Rugby World Cup Sevens 2018. We believe the time is now for the USA to embrace sevens and if it does, it could start a chain reaction that takes the sport across North America and ultimately, across the world.”
World Rugby Chairman Bill Beaumont said: “Today marks an exciting milestone with just 50 days to go until the Rugby World Cup Sevens kicks off at the iconic AT&T Park in San Francisco this summer. With the tournament’s new and innovative ‘knock-out’ structure meaning that every game counts, it promises to be a spectacular weekend of rugby.
“World Rugby has had a long-term and successful partnership with HSBC as title partner of the HSBC World Rugby Sevens Series and they have made a great contribution to the global promotion of the sport. We are delighted to welcome HSBC on board as Official Banking partner ahead of the highly anticipated Rugby World Cup Sevens 2018.”
The trailer of ‘The Pioneers’, the documentary following the USA Sevens team, can be viewed here: youtu.be/oiyyLaQpL6o
For more information on RWC Sevens 2018, visit rwcsevens.com.