While Rugby World Cup Sevens 2018 is undoubtedly a benchmark in the history of American rugby, the experience at AT&T Park is only a portion of the imprint this tournament will leave here in the United States. Rugby World Cup Sevens 2018, Rugby Norcal, Play Rugby USA, USA Rugby Academy powered by Atavus and Playworks Northern California will bring rugby to thousands of youth in the Bay Area and beyond through Impact Beyond. The programme's drive is to leverage the international tournament as means for growing interest in the sport, specifically on the youth level.
Impact Beyond strives to accomplish four goals:
- Make Rugby World Cup Sevens 2018 about more than just the matches
- Leverage the tournament as means for growing an interest in youth rugby
- Create and support youth initiatives that can be scaled and replicated in other US markets
- Highlight the values of rugby to engage, inspire and empower youth